The Roe Tourism Association is a collaborative, non-for-profit partnership between the Shires of Bruce Rock, Corrigin, Kondinin, Kulin, Lake Grace, Narembeen and Quairading..

Originally formed in 1998, the purpose of Roe Tourism is to work with the community and local business to promote the ‘Pathways to Wave Rock’ Self-Drive Trail and encourage visitors to come and see the many extraordinary and unique experiences which the region has to offer.